Characteristics of the project:
Estic Park is the place that was specially designed to connect its future tenants with the whole nature. Thus, we offered our future buildings, names which inspire:
WATER: LAGO
EARTH: TERRA
AIR: AERO
SUN: SOLIS
SKY: CELEST
NATURE: NATURA
For the Estic Park project, Green Alley provided the following services:
- Project positioning: strengths, weaknesses, competition analysis;
- Consultancy for creating the residential concept;
- Coordination in the realization of 2D and 3D plans by the architect;
- Identifying and coordinating the marketing budget;
- Creating and coordinating the implementation of the marketing strategy;
- Legal support;
- Online promotion campaigns (Google + Social Media), video, photo, real estate portals, OOH, real estate fairs;
- Creating the sales strategy (price strategy, forecast, promotions, etc.);
- Formation and coordination of the sales team;
- Preparation of monthly reports on the evolution of marketing and sales;
- Support for obtaining financing for buyers;
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